Marketing Insights and Business Growth Blog

Marketing Insights for Ambitious Businesses

Strategy, growth, AI, leadership and digital trends shaping modern business.

Business leaders reviewing a marketing budget and marketing ROI

How much should a business spend on marketing?

It is one of the most common questions business leaders ask, and one of the easiest to answer badly. A percentage of...

Business professional reviewing SEO, GEO and AI search performance on a laptop

SEO is not dead, but search has changed: what businesses need to know about GEO

Search is changing quickly. For years, businesses have focused on appearing as high as possible in traditional search engine results, building websites...

Marketing Has Changed. Has Your Business?

Marketing has changed more in the last three years than in the previous ten. Buyers now do most of their research before...

Is Your Marketing Function Built for Growth?

Most marketing functions were built for the business as it was, not the business it's about to become. That's not a criticism....

The Vantage Marketing Growth Framework™

Most marketing advice assumes the problem is effort. Do more content, run more campaigns, post more often. We think that's the wrong...

The Real Cost of a Busy Marketing Department

Walk into most growing businesses and ask how marketing is doing, and the answer is usually, "Really busy." New content is going...

Why Good Marketing Teams Start to Struggle

It's one of the more confusing patterns we see in growing businesses. A marketing team that was performing well two or three...

What CEOs Should Really Expect from Marketing

Most CEOs do not ask enough hard questions about board level marketing. Not because they are not commercially minded, but because marketing...

Your Marketing Manager Is Probably Doing Three Jobs Instead of One

Ask most marketing managers in a £5-50 million business what they did last week and you'll get an answer that sounds more...

Has Your Business Outgrown Its Marketing?

The marketing strategy that helped your business reach £5 million will rarely be the same strategy that helps it reach £20 million....

The £10 Million Marketing Trap

Why More Marketing Spend Isn't Producing More Growth At £2-5 million turnover, marketing is simple. Get noticed. Generate leads. Win the work....

Why Sales and Marketing Aren’t Talking And What It’s Quietly Costing You

It's one of the most persistent and expensive problems in growing businesses. Here's why it happens, what it costs, and what alignment...

Your Board Wants Commercial Proof. Your Marketing Team Is Talking About Impressions.

One of the most common and most expensive tensions inside growing businesses. Here's what's really going on, and how to fix it....

Scrappy Marketing just not working for you anymore? It’s likely costing you more than you realise.

When your business hits £10m turnover, marketing doesn't feel broken, until suddenly, it does. Here's what's really going on. There's a particular...

Why your best clients never found you through Google and what to do about it

Think about your best client relationship. The one where the work is good, the trust is high, and the commercial relationship works...

Most businesses are active on LinkedIn. Very few generate meaningful commercial results from it.

The issue is not the platform. It is how they are using it. Most business owners know LinkedIn matters. Some post consistently....

Why buying psychology in B2B marketing matters more than your marketing budget

Many B2B companies believe they have a marketing problem. They assume the issue is visibility. Not enough people know who they are....

Marketing evolution over the past 20 years

What has changed and what businesses still get wrong Marketing has evolved more in the past two decades than in the previous...

AI is rewriting how buyers find you. Most businesses haven’t noticed yet.

Search has changed. Not in a “marketing trend” way. In a commercial reality way. More decision-makers are now using AI tools like ChatGPT to...

Marketing Trends 2026: Why Smart Brands Will Spend Better (Not Bigger)

If you’re a business owner planning your marketing for 2026, it’s easy to assume the choices are simple: Spend more and push...

What is a marketing strategy and when do you need one?

“We need a marketing strategy.” It’s a phrase many businesses use, but few can clearly define what it means or measure whether...